In 2026, skincare brands need products that are easy to explain, easy to demonstrate and easy to repurchase. Short-video platforms continue to influence how new beauty products are discovered.
For new brands, a simple skincare set is often more attractive than a single product because it helps explain a routine and increases average order value.
Strong directions include barrier repair, gentle brightening, acne-prone skin care, sunscreen support and body care routines.
How CarenovaLab Helps
We support product direction, OEM/ODM sourcing, sampling coordination and practical communication with China supply chain resources.