Professional color cosmetics

Makeup Product Development

Foundation, concealer, eye, lip and tool formats for private label, semi-custom and full OEM/ODM projects. Product specifications, claims, testing, MOQ, packaging and documents must be confirmed for the target market and manufacturing route.

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Makeup product development collection
Makeup

Face & Cheek

8 product directions

Lightweight Buildable Foundation

Lightweight Buildable Foundation

Buildable medium-to-full coverage with a natural, skin-like finish. 12-hour wear formula.

Concealer

High-pigment, crease-proof formula to mask imperfections and brighten the undereye area.

Face Primers

Pre-makeup base that blurs pores and extends foundation wear for a flawless look.

Setting Sprays

Fine mist that locks makeup in place while providing a dewy or matte finish.

Face Powders

Micro-milled translucent or tinted powders to set makeup and control shine.

Blush

Velvety powder or cream blushes with high color payoff for a healthy flush.

Highlighter

Luminous pearlescent formulas to accentuate high points of the face with glow.

Bronzer

Sun-kissed warmth with silky matte or shimmer textures for professional contouring.

Makeup

Eyes & Brows

7 product directions

Palettes

Multi-finish eyeshadow palettes available in 4, 9, 12, and 18-well formats.

Single Eyeshadow

High-impact single pods in matte, shimmer, and metallic finishes with custom casing.

Mascara

Volumizing and lengthening formulas with a variety of specialized brush heads.

Eyeliners

Smudge-proof liquid, gel, and felt-tip formats in deep carbon black and fashion tones.

Pencils

Defining brow and eye pencils with smooth-glide formulas for professional shaping.

Brow Gels

Sculpt and set brow fixatives in clear or tinted fiber-rich formulas for natural looks.

Eye Primers

Smoothing base to prevent creasing and intensify eyeshadow pigment for all-day wear.

Makeup

Lips

7 product directions

Liquid Lipsticks

Ultra-pigmented matte formula with zero-transfer technology for long-lasting wear.

Lip Gloss

High-shine, non-sticky gloss with nourishing oils and varied shimmer levels.

Bullet Lipsticks

Classic cream, matte, or sheer lipsticks in high-end customized packaging.

Lip Liners

Precision pencils that prevent bleeding and define lip shape with creamy comfort.

Lip Tints

Water-based or oil-based stains that provide a natural, long-wearing flush of color.

Lip Oils

Hybrid lip care and shine, infused with botanicals for deep hydration and comfort.

Lip Kits

Coordinated lip liner and lipstick duos for a perfectly curated professional lip look.

Makeup

Tools & Accessories

3 product directions

Brushes

Professional-grade synthetic or natural hair brushes with custom handle and ferrule options.

Sponges

Latex-free makeup blenders designed for seamless foundation and concealer application.

Makeup Bags

High-quality cosmetic organizers and travel cases with custom logo and material choices.

Project-Level Confirmation

What We Confirm Before Quotation

A useful quotation requires more than a product name. The formula route, target market, quantity, packaging, testing and launch date can materially affect feasibility and cost.

Target country and sales channel
Estimated order quantity per SKU
Private label, semi-custom or full custom route
Texture, fragrance and ingredient direction
Primary and secondary packaging requirements
Required testing and available document questions
Expected sample and launch schedule
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Makeup Product Development | CareNova Lab